Funflation: The Experience Economy Basket

People spend more on live concerts and experiences

By Cindy

What’s inside

• LYV Live Nation: The purest expression: concerts, ticketing and a venue footprint being doubled.
• TKO TKO Group Holdings: Live sports spectacle sold as event-ization, same fan wallet as concerts.
• SPOT Spotify: Streaming discovery feeds tour demand and artist economics.
• BKNG Booking Holdings: Captures spend when fans travel for shows, festivals and holidays.
• ABNB Airbnb: Event-driven stays plus its push into bookable experiences.
• MAR Marriott International: Affluent travellers keep paying up for rooms around big events.
• RCL Royal Caribbean Group: Cruises are an all-inclusive experience consumers refuse to cut.
• VICI Vici Properties: Owns the venues and arenas where experience spending physically lands.
• MGM MGM Resorts: Residencies, arenas and nightlife monetise the night-out dollar.
• LULU Lululemon Athletica: Apparel bought for doing things rather than owning things.
• DKS DICK’S Sporting Goods: Retail tied to active hobbies, the pricier fun consumers keep funding.
• DIS Disney: Parks and live sports are experience spend at scale.
• NFLX Netflix: Live events push makes it a bidder for the same cultural moments.

Why it could work

If households keep prioritising memories over merchandise, the owners of stages, rooms and ticket rails capture a rising share of discretionary spend.

What could break it

A real income squeeze, or regulation that caps ticketing economics after the antitrust verdict, would hit these names first and hardest.

For learning only. Not investment advice.